If you have a school-age kid, chances are, they’re addicted to Runescape.
This isn’t just a game. It’s a universe, where kids play, socialize, have fights and exchange currencies.
My girl meets her friends there. My boy is into buying and selling gold. For a birthday present, my son bought his friend a Runescape account. (I made the mistake of getting him a check-card recently).
So pay attention to MTV’s announcement that it’s going "4D" — making recently launched sites like Virtual Laguna Beach and Virtual Hills an integral way it connects with its audience. Expect lots of other brands — and advertisers — to pay attention, too.
The audience has spoken. At least, at my house.
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This post was written by Michael Stroud on March 31, 2007
