A Marvel-ous Deal

Hard to believe that 10 years or so ago, Marvel was a mess. Spider-Man was caught in a web of lawsuits, and seemed destined for the scrap heap. Stan Lee, his inventor, was frustrated and isolated. Marvel’s few ventures onto the movie screen were less than successful.

 

Now Disney’s willing to pay $4 billion for the assets — “a full price but a fair price”, according to CEO Bob Iger.

Now, the question is whether Disney knows how to manage its acquisition. A big measure will be how much independence it gives Marvel. The charm of its characters has always been their idiosyncracies. When you think of Disney’s home-grown characters in recent years, the first word that comes to mind is “bland”.

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This post was written by Michael Stroud on August 31, 2009

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Sobering China Thoughts

A few days  ago, I met a  waitress at  a  Thai restaurant who exemplifies everything that’s right about China’s economy and wrong  about ours.

I’m visiting my  brother in Columbus, Ohio,  and she’s an ethnic Chinese from Indonesia who recently graduated from Ohio State University with a degree in industrial engineering. She’s been looking for a job since last  March with no success.  She’ll  go anywhere in the  country. Nada. Or, as they say in Mandarin, mei-you sheme.

Building a bridge in China

Building a bridge in China

So guess where she’s going? Shanghai. She’ll go to a Chinese language institute to bone up on her language for a few months, then look for a job there. She’ll be snapped up instantly. Probably she’ll end up helping design and manufacture products sold to U.S. consumers. Commissioned by hollowed out giants like Target or Wal-Mart.

Ironically, she’s desperate to stay in the U.S., but can’t stand working at a restaurant any more to survive.

This comes as I read a sobering story about China in today’s New York Times. The lede says it all:

In past global slowdowns, the United States invariably led the way out, followed by Europe and the rest of the world. But for the first time, the catalyst is coming from China and the rest of Asia, where resurgent economies are helping the still-shaky West recover from the deepest recession since World War II.”

Anyone know of any good jobs for a great industrial engineer? I’m serious.

Posted under Michael's Blog, iHollywood China

This post was written by Michael Stroud on August 24, 2009

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‘Avatar’ a bellwether for 3D

  Avatar could be a bellwether of 3D’s near-term prospects in the U.S. Imax is slated to show 16 minutes of James Cameron’s first feature film in years on Aug. 21 in more than 100 movie theaters, and Fox will be launching the trailer in 3D around the country. Expect a mass frenzy to get the Imax tickets, which will be on sale at the Avatar website starting noon Monday on a first-come, first-served basis.

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This post was written by Michael Stroud on August 13, 2009

NBC’s doing at least one thing right…

For  an example of how  a national news operation  might  retool itself  in the digital age,  take a  look  at how NBC is running  its 10 owned-and-operated affiliates. Through a blend of professional  reporters  and repurposed national  material, its relaunched local web operations  have grown their audiences four-fold in ten months to  20 million unique visitors Yelp, according to Forbes.  That means it reaches almost as many people as Yelp,  which  has been around  for five  years.

News organizations have  a built-in  advantage  over places like Yelp or Craig’s List: people  will  come around even if they don’t want to buy  or  sell  something.  Imagine what happens when you combine  the power of both.

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This post was written by Michael Stroud on August 12, 2009

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China and the WTO

There are two ways to view the WTO’s ruling today that China is violating free trade rules by restricting imports of books, newspapers and movies. One is a slap at China for unfair trade practices. The other is an opportunity to do deals with China.

The Chinese government has a strong incentive to find ways to mollify international sentiment on its restrictive import policies and its laxity toward pirates . It would prefer to do so through joint ventures, rather than straight-out imports. Nationalistic, yes. But it’s the reality on the ground right now. If you’re willing to cede a degree of control, you’ll get a lot farther faster than if you insist on going it on your own, selling directly to the Chinese public.

This September, I’m traveling to Shenyang, a North-Eastern Chinese city, to speak at an international multimedia conference. The city wants to create a media park, and is prepared (along with Beijing) to fund it. We’ll be joined by Chinese venture capitalists seeking to invest in Western digital media startups.

I’m not saying the U.S. and Western countries shouldn’t be pushing to open up the Chinese media market as quickly as possible. But it seems to me there’s a lot of low-hanging fruit they can grab along the way, too.

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This post was written by Michael Stroud on August 12, 2009

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Porn’s lessons for the L.A. Times

Adult actress Savannah Stern eats crow, according to L.A. Times

Adult actress Savannah Stern eats crow, according to L.A. Times

The L.A. Times’ expose (sorry) of porn’s woes capsulizes the dilemma the Internet poses for all content: consumers are willing to settle for less-than-stellar products on the Internet rather than shell out money for higher production values in DVDs, CDs, etc.  The availability of free porn on sites like YouPorn, PornHub and RedTube is apparently eating deeply into the porn industry’s profits, providing a glimpse of the mainstream DVD market’s future. “Today, instead of leading the way up (in technology adoption), porn appears to be leading the way down,” the L.A. Times’ Ben Fritz writes.

The irony, of course, is that the L.A. Times is itself getting killed by free content on the Internet. Why subscribe when you can get everything you want from the paper for free on the Internet? And no one can pretend that all those banner ads on the Internet pay more than a fraction of what the paper’s display ads pay.

But porn may still have some upside lessons for media companies. Free porn video sites get huge traffic, and the marketing manager for PornoTube told the L.A. Times the site’s real value was in driving customers to paid video-on-demand. No reason why the L.A. Times can’t put up a story on porn, but charge for access to videos of their reporters interviewing porn stars, research reports on the DVD business or discounted movie tickets.  See, you can still learn something from porn.

Posted under Michael's Blog, Video

This post was written by Michael Stroud on August 10, 2009

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