Here’s my take on the top 5 benefits of a Disney-Marvel combination:

1) Access to capital. In today’s strained economic times, Marvel was being forced to self-fund a chunk of its movie slate, leaving it with less cash to develop its products on other platforms. Disney is cash-rich.

2) Merchandising. Disney is the entertainment industry’s best merchandiser. Marvel’s characters are made to merchandise.

3) Spinoffs. The possibilities for spinning off Marvel characters on other platforms — games, Internet, theme parks, mobile phones — is endless.

4) Boys. Disney’s much better known with girls. This gives the Mouse House greater strength in its core demographic.

5) Untapped characters. Thor, Captain America and the Sub-Mariner and other Marvel staples haven’t been exploited for TV, movies and games — at least not in the 21st Century.

Posted under Michael's Blog