This Time, Hollywood Will Get Hurt

The conventional wisdom that Hollywood never suffers in a recession may prove false this time.

Even if consumers flock to movie theaters, production appears likely to take a hit – especially for independents. Like elsewhere in the financial world, banks and other traditional funders of movie and TV production are cutting back on their investments until they see how the economy fares.

“Production will fall significantly,” said D. Jeffrey Andrick, Managing Director of Continental Entertainment Capital, which arranged co-financing in September for independent film

Indie Give Em Hell Malone was lucky it got funded in September, not October

Indie "Give 'Em Hell Malone" was lucky it got funded in September, not October

starring Thomas Jane and Ving Rhimes. “Deals that looked like they might come together a certain way, that relied on a certain equity source, have been paralyzed.”

Hedge funds, a popular source of film financing recently,  are also struggling; and foreign distributors – which often help finance films by pre-committing to it – are also sitting on the sidelines, Andrick said.

Big studios aren’t likely to dramatically cut films they’ve already committed to. But look for a lot more caution if the recession deepens. And indie filmmakers, whose financing prospects are shaky at the best of times, are going to have more trouble getting films made.

So even if more consumers chill at the movies, they’ll likely have a lot less product to choose from.

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This post was written by Michael Stroud on October 29, 2008

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The Mixed-Up Recession

As global stocks skid today over fears of a U.S. recession increase, I’m noticing an interesting interrupt between companies and the people who work for them.

Among our customers, companies are still investing in new technologies and marketing. But the individuals who work for them are nervous about the future, and, in some cases, worried about their jobs.

Venture capitalists still appear excited, especially about "next-big-thing" technologies like green. Newspapers are in the doldrums and laying people off in droves. So are the studios, still mired in a post-writer’s strike hangover.

So the $100 billion question is: how much worse does it get?

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This post was written by Michael Stroud on March 3, 2008

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Sustainable Hollywood

As we ramp up for our Hollywood Goes Green conference on  Dec. 11, I’ll be reserving growing space in my blog for comments and interviews about the entertainment industry and environmental issues. 

If you’re looking to enhance your company’s green profile, you might start with Business for Social Responsibility, a San Francisco-based non-profit group which helps its 250 member companies integrate sustainability into business strategy and operations through consulting, research and conferences. It also serves many entertainment and media companies, including NBC Universal, Time Warner, Disney and Viacom.

iHollywood Forum President Zahava Stroud recently attended BSR’s annual conference in San Francisco, She interviewed BSR Managing Director Kara Hartness Hurst, who oversees the group’s efforts to get media and entertainment companies to integrate corporate responsibility and environmental principles into their business strategies and operations.


Take products that use licensed content from films and TV shows. Studios can can require vendors to demonstrate ethical environmental  practices — just as they already require vendors to comply with fair 

labor practices and safe working conditions, she said.

They can also develop or refine their supply chain policies policies to address hazardous materials, water use, water quality and other environmental issues. 

Environmental issues fit neatly into existing entertainment industry initiatives such as  MTV’s new Think MTV community, which seek to promote youth acitivism.

MTV encourages members to upload content on the site and organize themselves around specific issues.

“This is an example of how to use new technology to motivate social activism among youth in safe and responsible manner," Hurst said.

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This post was written by Michael Stroud on November 6, 2007

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Behind Yahoo’s Ad Deal with Viacom

Most of you are probably too young to remember when Terry Semel and Robert Daly were co-presidents of Warner Bros., running the studio through perhaps the longest winning streak in Hollywood history.

Yes, running Yahoo! is a second vocation for Daly.  Unlike Google chiefs Sergei Brin and Lawrence Page, who cut their business teeth on search engine technology at Stanford.

Daly’s Hollywood contacts and savvy undoubtedly played a big role in Yahoo and Viacom’s joint announcement today that Yahoo would be the exclusive provider of search ads at MTV.com, Nickelodeon.com and other Viacom sites.

If you wonder how Yahoo! will survive Google’s onslaught, that’s it in a nutshell.  Yahoo is a media company.  Google is a fancy search engine.

The famously incestuous world of Hollywood doesn’t do well with outsiders — whether they’re named Google or Microsoft.  Look for a lot more Hollywood deals in Yahoo’s future.

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This post was written by Michael Stroud on April 11, 2007

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