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IMPACT!: Entertainment Marketing and Advertising for Today's Savvy Consumer August 9, 2005 Los Angeles, Universal Hilton

IMPACT! 2005 gathers the most influential and pioneering leaders in branded entertainment, brand integration and non-traditional marketing-innovators who are redefining "advertising" for a new media age-to explore practical, real-world solutions to the challenges facing entertainment and brand marketers today.

• Marketers for brands, consumer products, retail chains, media, and entertainment struggle to redefine and reinvent "advertising" for a new generation of empowered consumers.
  
• Meet industry insiders who share their success stories on how to foster brand awareness, create maximum impact, and increase product sales.
  
  

• Meet the Most Innovative and Pioneering leaders in branded entertainment, brand integration and non-traditional marketing
  Hear speakers, keynotes, panel discussions, case studies from brand and advertising managers
  
• Learn About Integration of Marketing Content
  Brand entertainment partnerships are changing the rules for developing creative campaigns, marketing, and advertising planning and production
  
• Unsurpassed Business Networking Opportunities
  Network with hundreds of decision-makers who are building the future of brands, advertising and marketing; and learn about new solutions
  
  Here is what you will learn:
  
• Hear from leading experts in advertising, marketing, technology, TV production, promotions, movies, media buying, production finance, sports, video games, music, distribution
  
• Explore practical, real-world solutions to the challenges facing entertainment and brand marketers, and to create new models that will facilitate more sophisticated, powerful and profitable connections between brands, content creators and their target audiences
  
• Network with key industry influencers from entertainment, brands, advertising, marketing, technology, consumer packaged goods, retail, content creation, broadcast, publishers, sponsors, service agencies, music, film, games, cable, TV, video, broadband, technology
  
• Discover how to reach your target audience with compelling, profitable and proven techniques using traditional advertising and new technologies and incorporating licensing into your marketing campaign
  
• Learn how new technologies, media platforms and consumer behaviors are affecting every aspect of traditional marketing, from advertising, promotions, and media buying to entertainment production, finance, and distribution—and all the partners, agencies and media in between
  
• Understand how to measure tangible results from Madison Avenue strategies for brands to invest billions in entertainment cross-promotions and evaluate potential partnerships upfront methods to quantify their ROI on the back end

Our goal is to accelerate the evolution of content-commerce partnerships by creating more streamlined, powerful and predictable connections between brands, entertainment companies and their shared target audiences… and to do so in a constructive, solutions-focused environment that generates more light than heat (with a minimum of bombast and self-promotion).

2005 will be a critical year for branded entertainment, and we hope that IMPACT! 2005 will be a milestone in its evolution. It is our belief that this comprehensive, two-day summit-a kind of content-commerce "peace summit"-will become the must-attend west-coast event for anyone serious about the future of brand integration and branded entertainment.
Who Will Attend

IMPACT! 2005 will provide exposure and sales opportunities with major players across entertainment, brand management /marketing, media, technology and the various new and old players in integrated marketing. Thanks to iHollywood Forum's focus on the core issues of revenue-producing business models and high-level executive networking, our conferences and programs have continued to regularly sell out for registrations and sponsors, and we expect at our first branded entertainment conference. We attract just the right kind of speakers and audience, thereby leading to meaningful, business-impacting discussions and content, as well as significant customer leads and sales.

We expect between 300-400 attendees at IMPACT! 2004, representing a broad cross-section of the integration marketplace-plus dozens of exhibitors, reporters, and over 70 high-level speakers who are proven innovators in cross-platform marketing and brand integration.